TULLY HUMPHREY

MONICA TARCA

The purpose of the IN HER BAG interviews was never just to showcase pretty bags, or just to featuring inspiring entrepreneurs building beautiful brands, but more importantly to discuss the struggles many (most?) of these incredible women face along the way (whether it be stress, anxiety, a general lacking of self-confidence, imposter syndrome, even depression, and disordered eating). The idea was to dig a little deeper and uncover the true challenges these amazing Australian women have faced and the grit and determination they used to come out the other side, smarter, stronger and happier. In this week’s IN HER BAG...

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ANNABEL FALCO

MONICA TARCA

This special Mother's Day edition of our IN HER BAG series see us chatting to Fashion Editor and Mother-of-two Annabel Falco on all things fashion, and family. 

The Brisbane based stylist and fashion editor has an impeccable eye and a true gift for pulling together on-trend items with pieces you would already have in your wardrobe, to create an effortlessly chic ensemble.

Read on to discover Annabel's must-have accessories, her tips on how to create an elegant, premium looking wardrobe (without breaking the bank), why the LOUISA bag is "the perfect “Mummy Bag” without looking like a Mummy Bag" and so much more. 

We couldn't wait to dive into the wardrobe, the life (and the Louisa handbag) of fashion editor, stylist, blogger (and always the best-dressed person in the room) Annabel Falco and we hope you love the tips and tricks she shares along the way.

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CARISSA SMART - DESIGN BY AIKONIK

MONICA TARCA

Smart by name, smart by nature. Carissa was smart (and brave) enough to follow the advice we all get, but so often don’t follow: “Do what you love”. Aware this would lead to a fulfilling and happy career (and life!), even though it would also likely be plagued by the uncertainties and inconsistencies freelancers frequently face, Carissa turned her back on the opportunity of a steady Graphic Design job working for someone else. Instead, she followed her heart and her gut and used her graphics skills, her passion for photography and her impeccable eye for detail to build one of the most aesthetically pleasing beauty-focused feeds on Instagram and in doing so, a highly sought after content creation business.

This “Queen of the Flatlay” is now not just a full time successfully self-employed graphic designer but her business evolved into a full-time content creation studio. And if that wasn’t enough, in 2019 she launched her own brand of chic and minimal accessories to keep the smart, modern woman organised, under her Instagram name Design By Aikonik (pronounced “iconic”).

Read on to see what’s inside Carissa’s VESTIRSI bags, while learning her tips for beauty, business, style, stationery, design and why you should dare to do it all.

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PHOEBE SIMMONDS

MONICA TARCA

Perhaps offering quick, inner-city blow-dries for the busy, smart, modern woman isn't a new concept. But perhaps if you infuse women's empowerment in every single brush stroke and back comb and confidence and collaboration into every spritz of hair spray - you can offer something more unique. And perhaps if you can surprise and delight your customers with every single elements of your service, from your people to your products to your brand’s personality, you can start a movement. A hair cult, if you will.

At what point do you realise you've somehow outsmarted your detractors (it won't work, it won't make money, there are enough hair salons in Australia) and outperformed your competitors (they are currently over 66 thousand hairdressers in Australia.)? Is it when Australia's ex-Prime Minister comes in for a blow dry? Or when your Blow Dry bar is visited by the country's most influential models and beauty editors? Or perhaps you know you're onto a good thing when SEPHORA Australia offers you the incredibly prestigious and never- before- offered opportunity to install your blow dry bar business INSIDE their SEPHORA stores to bring your BLOW service, your products and your people, to the masses. 

Phoebe Simmonds is so much more than a good blow dry. While this fairy tale journey for her 18 month old brand might look like an incredible opportunity that fell into her lap, after abit of hard work and abit of luck, this is far from the truth. The beauty Marketer and Entrepreneur had positioned this strategic Sephora partnership as a fundamental part of her business strategy from the get-go and it was firmly in her sight from day 1. Not a bad business proposition at all…So of course, I couldn’t wait to quiz The Blow Australia’s brilliant leading lady on all things beauty, business, blow dries and beyond.

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BECK WADWORTH

MONICA TARCA
In late 2013 New Zealand based Beck launched An Organised Life, a blog and accessories brand designed to elegantly bring structure and organisation into busy lives of women across New Zealand, Australia and beyond. Through her beautifully crafted blog and perfectly practical stationary, An Organised Life gives women the tools and content to live their best life. Function & style is Beck’s ethos and so we couldn’t wait to hear her tips and tricks on how to live a more elegant and organised life. Join us as we take a look into the bag and Business, of the beautiful Beck Wadworth.
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ULTRA VIOLETTE

MONICA TARCA
When a new brand launches and sells out of its entire line in 24 hours, regardless of the product category, you take notice. When a new brand gets stocked by online beauty giant Adore Beauty within a few months of launch and becomes their number one selling sunscreen brand within a matter of days (outselling multi-national beauty brands) you really start to take notice. And when this new brand announces their launch into beauty behemoth SEPHORA Australia at the tender age of just 1 year old, it's clear this brand means business.
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