Ahead of Mother’s Day, we spoke to a bold and brilliant Mother of two, Kate Casey, the co-founder of the new Mother’s must visit shopping destination, The Memo. The Memo is a thoughtfully curated collection of the most loved and trusted baby brands available today for modern mothers.
Kate, and her co-founder Phoebe, created The Memo to provide new mums with the essentials they need to navigate motherhood. No unnecessary gimmicks, just the necessities. They don’t sell thousands of products because they know not all baby products are worth your time or your money. Instead, Kate did the trawling, the trialling, and the reading of oh-so-many reviews to curate a highly considered edit of covetable and helpful products to make the life of a new Mum as effortless as possible.
Here, we speak to this retail queen Kate (avid shopper and ex-buyer for MECCA, Myer and David Jones) about the birth of her online business The Memo, how she manages a growing business and the demands of mum life, the realities of the non-stop juggle, what she wish she knew before kids, and what she’s learnt along the way.