ELEANOR PENDLETON

MONICA TARCA

This week I am thrilled to bring you my conversation with the delightful Eleanor Pendleton, who I first met when I was working in Public Relations for a luxury beauty brand and she was a beauty editor for a high end fashion magazine.

 Eleanor is smart, insightful and curious and in 2013 identified two key things:

  • Print media circulation and readership was dwindling with the rise of online platforms and social media
  • No platform or publication was speaking to Australian women exclusively about the very best in beauty.

Taking those two insights, in 2014 she launched GRITTY PRETTY - the first and only online beauty dedicated interactive virtual magazine.

Through GRITTY PRETTY, Eleanor was able to bring content to where women were spending most of their time - online - and provide them with interviews, images, insights and information (and all the things we love from traditional print magazines) about her and so many other women’s passion; beauty.

GRITTY PRETTY features interviews with Aussie and International trend makers and ground breakers, and provides intelligent insights around and interesting information about the growing developments in skincare, beauty and self care, as well as my personal favourite, a very trusty “Little Black Book” of the best beauty service providers across Australia.

 But never content with the status quo, Eleanor evolved the unique business further, turning GRITTY PRETTY into an online store, where she now features the GRITTY PRETTY shop of "Eleanor approved" beauty products, where you can purchase the very best in beauty in a seamless and easy online shopping experience, confidently knowing your purchase has been vetted and endorsed by Eleanor and her team.

Amongst all of this Eleanor is an influencer, brand ambassador, journalist, editor content creator, friend, mother, daughter and honestly just a sheer delight. I hope you enjoy our chat about bags, business, beauty, style, stress, motherhood, mental health and so much more.

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LEIGH CAMPBELL

MONICA TARCA

While it’s impossible to describe any woman in one sentence, this is particularly true of the multifaceted and multitalented Leigh Campbell. But for the benefit of those who don’t know her, if we were to try, it might sound like this:

Ex-Cosmopolitan Beauty Director, Ex-Huffington Post Head of Lifestyle, Mamamia Executive Editor, Writer, Podcast Host (You Beauty, Get Me Pregnant & This Glorious Mess) mother (to beautiful baby boy Alexander and to her precious cat and constant companion Cookie), daughter, wife, friend, advisor, beauty expert (and oracle on all things skin and makeup), beauty influencer and SNACK-fluencer (more on this to come)…. 

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MONTARNA PITT

MONICA TARCA

Sydney’s PR Queen, Montarna launched her own Fashion PR + Communications agency “The Audience Agency” at the tender age of 23 and has represented some of Australia’s most stylish brands. A business owner, influencer and new Mum, Montarna manages to juggle multiple projects and responsibilities, support her team and grow her business, all whilst sporting a smile on her face, a wave in her hair and a chic blazer or lounge wear ensemble that would make a fashion editor jealous. Montarna is hard working, friendly and generous and we couldn’t wait to find out her favourite bag, beauty and business tips.

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TULLY HUMPHREY

MONICA TARCA
The purpose of the IN HER BAG interviews was never just to showcase pretty bags, ...The idea was to dig a little deeper and uncover the true challenges these amazing Australian women have faced and the grit and determination they used to come out the other side, smarter, stronger and happier. I had the privileged and pleasure of speaking with  TULLY LOU active wear founder Tully Humphrey, who had to overcome significant mental health struggles to follow her passion and create an abundant and full life. Tully is warm, kind, generous, down to earth and passionate and it was such a treat to chat to her about business, fitness, wellness, style mental health and more.
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ANNABEL FALCO

MONICA TARCA

This Brisbane based stylist and fashion editor has an impeccable eye and a true gift for pulling together on-trend items with pieces you would already have in your wardrobe, to create an effortlessly chic ensemble. Read on to discover Annabel's must-have accessories, her tips on how to create an elegant, premium looking wardrobe (without breaking the bank), why the LOUISA bag is "the perfect “Mummy Bag” without looking like a Mummy Bag" and so much more.

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CARISSA SMART - DESIGN BY AIKONIK

MONICA TARCA

Smart by name, smart by nature. Carissa Smart was smart (and brave) enough to follow the advice we all get, but so often don’t follow: “Do what you love”. Aware this would lead to a fulfilling and happy career (and life!), even though it would also likely be plagued by the uncertainties and inconsistencies freelancers frequently face, Carissa turned her back on the opportunity of a steady Graphic Design job working for someone else. Instead, she followed her heart and her gut and used her graphics skills, her passion for photography and her impeccable eye for detail to build one of the most aesthetically pleasing beauty-focused feeds on Instagram and in doing so, a highly sought after content creation business.

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