IN HER BAG

KATE CASEY - THE MEMO

KATE CASEY - THE MEMO

Ahead of Mother’s Day, we spoke to a bold and brilliant Mother of two, Kate Casey, the co-founder of the new Mother’s must visit shopping destination, The Memo. The Memo is a thoughtfully curated collection of the most loved and trusted baby brands available today for modern mothers.

Kate, and her co-founder Phoebe, created The Memo to provide new mums with the essentials they need to navigate motherhood. No unnecessary gimmicks, just the necessities. They don’t sell thousands of products because they know not all baby products are worth your time or your money. Instead, Kate did the trawling, the trialling, and the reading of oh-so-many reviews to curate a highly considered edit of covetable and helpful products to make the life of a new Mum as effortless as possible.

 Here, we speak to this retail queen Kate (avid shopper and ex-buyer for MECCA, Myer and David Jones) about the birth of her online business The Memo, how she manages a growing business and the demands of mum life, the realities of the non-stop juggle, what she wish she knew before kids, and what she’s learnt along the way.

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JAIMEE LUPTON - MONDAY HAIRCARE

JAIMEE LUPTON - MONDAY HAIRCARE

We love nothing more than watching a smart, courageous businesswoman on a mission to disrupt the status quo. And even better - watching her succeed and successfully turn a century old FMCG shampoo industry on its head (excuse the pun). This is exactly what beauty entrepreneur and ex-beauty publicist Jaimee Lupton has achieved with MONDAY Haircare.

Thanks to MONDAY, now for the first time ever, women across Australia and New Zealand (where the range first launched in 2020 and sold 6 months of stock in 6 weeks) and now also in USA (MONDAY launches in the States this month) can access luxury, salon quality shampoo and conditioner, at mass supermarket prices.

Read on below for more of our chat with Jaimee, as we discuss business, beauty and take a peek inside her VESTIRSI Claire bag.

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RACHAEL CALVERT - MARVELL LANE

RACHAEL CALVERT - MARVELL LANE

We are thrilled to bring you an honest and insightful conversation with Rachael Calvert, the founder of swimwear brand MARVELL LANE. As a fuller bust woman herself, Rachael saw a gap in the market for sexy and stylish swimwear suitable for a bigger bust. Frustrated by the range on offer, she decided to launch her own brand (despite the fact she didn't have a fashion or manufacturing background!) So, she took a huge risk and guess what? It paid off. Women across Australia (and the globe) flock to Marvell Lane for chic, timeless and confidence boosting swimwear, that is flattering and the perfect form and fit for a fuller bust. She's faced huge challenges along the way but has persevered and we love her story of grit and dedication and can't wait to see what comes next from Marvell Lane. Here's her story. Enjoy. 

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ELEANOR PENDLETON - GRITTY PRETTY

ELEANOR PENDLETON - GRITTY PRETTY

This week I am thrilled to bring you my conversation with the delightful Eleanor Pendleton, who I first met when I was working in Public Relations for a luxury beauty brand and she was a beauty editor for a high end fashion magazine.

Eleanor is smart, insightful and curious and in 2013 identified two key things:

  • Print media circulation and readership was dwindling with the rise of online platforms and social media
  • No platform or publication was speaking to Australian women exclusively about the very best in beauty.

Taking those two insights, in 2014 she launched GRITTY PRETTY - the first and only beauty dedicated online interactive virtual magazine.

Through GRITTY PRETTY, Eleanor was able to bring content to the place women were spending most of their time - online - and provide them with interviews, images, insights and information (and all the things we love from traditional print magazines) all revolving around her (and so many other women’s) passion - beauty.

GRITTY PRETTY features interviews with Aussie and International trend makers and ground breakers, and provides intelligent insights around and interesting information about the growing developments in skincare, beauty and self care, as well as my personal favourite, a very trusty “Little Black Book” of the best beauty service providers across Australia. 

But never content with the status quo, Eleanor evolved the unique business further, turning GRITTY PRETTY into an online store, where she now features a shop of "Eleanor approved" beauty products, where you can purchase the very best in beauty, in a seamless and easy online shopping experience, confident in the knowledge your purchase has been vetted and endorsed by Eleanor and her team.

Amongst all of this Eleanor is an influencer, brand ambassador, journalist, editor content creator, friend, mother, daughter and honestly just a sheer delight. I hope you enjoy our chat about bags, business, beauty, style, stress, motherhood, mental health and so much more. Enjoy!

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LEIGH CAMPBELL - MAMAMIA + YOU BEAUTY

LEIGH CAMPBELL - MAMAMIA + YOU BEAUTY

While it’s impossible to describe any woman in one sentence, this is particularly true of the multifaceted and multitalented Leigh Campbell. But for the benefit of those who don’t know her, if we were to try, it might sound like this:

Ex-Cosmopolitan Beauty Director, Ex-Huffington Post Head of Lifestyle, Mamamia Executive Editor, Writer, Podcast Host (You Beauty, Get Me Pregnant & This Glorious Mess) mother (to beautiful baby boy Alexander and to her precious cat and constant companion Cookie), daughter, wife, friend, advisor, beauty expert (and oracle on all things skin and makeup), beauty influencer and SNACK-fluencer (more on this to come)…. 

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MONTARNA PITT - THE AUDIENCE AGENCY

MONTARNA PITT - THE AUDIENCE AGENCY

Sydney’s PR Queen, Montarna launched her own Fashion PR + Communications agency “The Audience Agency” at the tender age of 23 and has represented some of Australia’s most stylish brands. A business owner, influencer and new Mum, Montarna manages to juggle multiple projects and responsibilities, support her team and grow her business, all whilst sporting a smile on her face, a wave in her hair and a chic blazer or lounge wear ensemble that would make a fashion editor jealous. Montarna is hard working, friendly and generous and we couldn’t wait to find out her favourite bag, beauty and business tips.

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