When a new brand launches and sells out of its entire line in 24 hours, regardless of the product category, you take notice. When a new brand gets stocked by online beauty giant Adore Beauty within a few months of launch and becomes their number one selling sunscreen brand within a matter of days (outselling multi-national beauty brands) you really start to take notice. And when this new brand announces their launch into beauty behemoth SEPHORA Australia at the tender age of just 1 year old, it's clear this brand means business.
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