When a new brand launches and sells out of its entire line in 24 hours, regardless of the product category, you take notice. When a new brand gets stocked by online beauty giant Adore Beauty within a few months of launch and becomes their number one selling sunscreen brand within a matter of days (outselling multi-national beauty brands) you really start to take notice. And when this new brand announces their launch into beauty behemoth SEPHORA Australia at the tender age of just 1 year old, it's clear this brand means business.
For this VESTIRSI In Her Bag interview we spoke to the philanthropic powerhouse behind Call Time on Melanoma, a not-for-profit initiative for (sun) smart women Lisa Patulny. Lisa aims to blow the whistle on melanoma mythology, with the ultimate mission being to eradicate melanoma—a mostly preventable disease that claims the lives of more young people in this country than any other cancer.