IN HER BAG

MONTARNA PITT - THE AUDIENCE AGENCY

MONTARNA PITT - THE AUDIENCE AGENCY

Sydney’s PR Queen, Montarna launched her own Fashion PR + Communications agency “The Audience Agency” at the tender age of 23 and has represented some of Australia’s most stylish brands. A business owner, influencer and new Mum, Montarna manages to juggle multiple projects and responsibilities, support her team and grow her business, all whilst sporting a smile on her face, a wave in her hair and a chic blazer or lounge wear ensemble that would make a fashion editor jealous. Montarna is hard working, friendly and generous and we couldn’t wait to find out her favourite bag, beauty and business tips.

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TULLY HUMPHREY - TULLY LOU ACTIVEWEAR

TULLY HUMPHREY - TULLY LOU ACTIVEWEAR

The purpose of the IN HER BAG interviews was never just to showcase pretty bags, ...The idea was to dig a little deeper and uncover the true challenges these amazing Australian women have faced and the grit and determination they used to come out the other side, smarter, stronger and happier. I had the privileged and pleasure of speaking with  TULLY LOU active wear founder Tully Humphrey, who had to overcome significant mental health struggles to follow her passion and create an abundant and full life. Tully is warm, kind, generous, down to earth and passionate and it was such a treat to chat to her about business, fitness, wellness, style mental health and more.
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ANNABEL FALCO - STYLIST + FASHION EDITOR

ANNABEL FALCO - STYLIST + FASHION EDITOR

This Brisbane based stylist and fashion editor has an impeccable eye and a true gift for pulling together on-trend items with pieces you would already have in your wardrobe, to create an effortlessly chic ensemble. Read on to discover Annabel's must-have accessories, her tips on how to create an elegant, premium looking wardrobe (without breaking the bank), why the LOUISA bag is "the perfect “Mummy Bag” without looking like a Mummy Bag" and so much more.

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CARISSA SMART - DESIGN BY AIKONIK

CARISSA SMART - DESIGN BY AIKONIK

Smart by name, smart by nature. Carissa Smart was smart (and brave) enough to follow the advice we all get, but so often don’t follow: “Do what you love”. Aware this would lead to a fulfilling and happy career (and life!), even though it would also likely be plagued by the uncertainties and inconsistencies freelancers frequently face, Carissa turned her back on the opportunity of a steady Graphic Design job working for someone else. Instead, she followed her heart and her gut and used her graphics skills, her passion for photography and her impeccable eye for detail to build one of the most aesthetically pleasing beauty-focused feeds on Instagram and in doing so, a highly sought after content creation business.

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PHOEBE SIMMONDS - THE BLOW

PHOEBE SIMMONDS - THE BLOW

Perhaps offering quick, inner-city blow-dries for the busy, smart, modern woman isn't a new concept. But perhaps if you infuse women's empowerment in every single brush stroke and back comb and confidence and collaboration into every spritz of hair spray - you can offer something more unique. And perhaps if you can surprise and delight your customers with every single elements of your service, from your people to your products to your brand’s personality, you can start a movement. A hair cult, if you will.

At what point do you realise you've somehow outsmarted your detractors (it won't work, it won't make money, there are enough hair salons in Australia) and outperformed your competitors (they are currently over 66 thousand hairdressers in Australia.)? Is it when Australia's ex-Prime Minister comes in for a blow dry? Or when your Blow Dry bar is visited by the country's most influential models and beauty editors? Or perhaps you know you're onto a good thing when SEPHORA Australia offers you the incredibly prestigious and never- before- offered opportunity to install your blow dry bar business INSIDE their SEPHORA stores to bring your BLOW service, your products and your people, to the masses. 

Phoebe Simmonds is so much more than a good blow dry. While this fairy tale journey for her 18 month old brand might look like an incredible opportunity that fell into her lap, after abit of hard work and abit of luck, this is far from the truth. The beauty Marketer and Entrepreneur had positioned this strategic Sephora partnership as a fundamental part of her business strategy from the get-go and it was firmly in her sight from day 1. Not a bad business proposition at all…So of course, I couldn’t wait to quiz The Blow Australia’s brilliant leading lady on all things beauty, business, blow dries and beyond.

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BECK WADWORTH - AN ORGANISED LIFE

BECK WADWORTH - AN ORGANISED LIFE

In late 2013 New Zealand based Beck launched An Organised Life, a blog and accessories brand designed to elegantly bring structure and organisation into busy lives of women across New Zealand, Australia and beyond. Through her beautifully crafted blog and perfectly practical stationary, An Organised Life gives women the tools and content to live their best life. Function & style is Beck’s ethos and so we couldn’t wait to hear her tips and tricks on how to live a more elegant and organised life. Join us as we take a look into the bag and Business, of the beautiful Beck Wadworth.
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